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PrimeLending Named a Top 10 Fairest Lender for Black Homebuyers by FairPlay

Who’s one of the fairest of them all? According to FairPlay, we are. In an exclusive analysis by FairPlay, PrimeLending, a PlainsCapital Company® was named one of the Top 10 Fairest Lenders for Black Homebuyers. Our belief that homeownership should be fair to all borrowers is one of the driving forces of our business. We are honored to be recognized for our fair practices and will continue to be an honorable and trustworthy lender.

“We believe homeownership is an integral part of the American Dream and leads to stronger, healthier communities and families,” said Latonia Donaldson, SVP of Multicultural Lending at PrimeLending. “We’re so proud to receive this recognition that we’re doing the right things to ensure homeownership is equally accessible to all individuals.”

In the study, FairPlay analyzed more than 23 million mortgage applications from 2021 in order to determine how fair lending is for protected groups, including Black borrowers. They used Federal public source data to conduct their research.

FairPlay founder and CEO Kareem Saleh said about the survey results, “In this analysis, we’ve identified lenders who are successfully underwriting applicants from historically disadvantaged groups, to give more people a fair shot at achieving the American Dream.”

Helping you realize your homeownership dream is our goal. To get started, contact your local PrimeLending loan expert today.

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Becky B.

Becky Bruning is an accomplished copywriter with a wealth of experience in the field and has honed her skills over the past seven years to become a sought-after writer. Based in Dallas, Texas, Becky has built a reputation as a reliable and talented professional, delivering top-quality content across a range of industries. As Digital Content Writer for PrimeLending, she works to develop and execute content marketing assets that drive engagement and growth. She specializes in creating content that is both informative and entertaining, utilizing her knowledge of copywriting and marketing to craft compelling pieces that resonate with audiences. Becky's skill set is extensive, encompassing a range of competencies that make her a valuable asset to any project. Her expertise in crafting SEO-friendly content, creating engaging blog posts, and writing engaging scripts have made her a go-to resource for improving an online presence. She also has experience in social media management and email marketing, giving her a holistic understanding of the digital landscape. Becky holds a Bachelor of Arts degree in Advertising from Iowa State University. Her work history includes stints as a Copywriter for a SaaS startup, a Proofreader, and a Journalist, Designer and Copywriter for a news publication. Each of these roles has provided Becky with valuable experience, helping her to refine her craft and develop her expertise. In her free time, Becky enjoys reading, writing fiction, and crafting. She is an active member of the area writing community to learn from and connect with other local authors. Becky is passionate about her work and is always looking for new opportunities to challenge herself and grow as a writer.