In Tips & Advice

We’re taught to “never judge a book by its cover.” But let’s face it … when it comes to looking for a new home, especially now when we house hunt using apps in the palm of our hands, a home listing’s “cover” needs to be as “beautiful,” “spacious” and “must-see” quality as possible. So choose your words and photos carefully when listing your home for sale.

In this first of a two-part Boost Your Home Listing blog series, we’ll share with you some of the most powerful buzzwords that can help you craft a dynamic home listing, according real estate property portal We will also share some of PrimeLending’s favorite words to include. analyzed 300,000 U.S. home property listings, finding the top 100 common buzzwords used to market a home. The study also revealed key words used for specific regions, as well as common words associated with the cost of a home.

According to the analysis, “beautiful” remains the #1 most frequently used word in real estate listings. Below is a snapshot of the top 15 common buzzwords identified by geographic location:

1 Stainless Steel Appliances Beautiful Beautiful Stainless Steel
2 Beautiful Hardwood Floors Hardwood Floors Pool
3 Hardwood Floors Your Dream Home Stainless Steel Appliances Must see
4 Great Room Room With Fireplace Private Wood Floors
5 Vaulted Ceilings Priced to Sell Spacious Beautiful
6 Private Build Your Dream Pool Hardwood Floors
7 Must See Stainless Steel Appliances Priced to Sell Great Room
8 Room With Fireplace Private Enjoy Your Dream Home
9 Pool Wood Burning Fireplace Wood Burning Fireplace Gated Community
10 Pool and Spa Covered Front Porch Move In Condition Granite Countertops
11 Mountain Views Spacious Room with Fireplace Crown Moldings
12 Spacious Lots of Storage Move Right In Tennis Court
13 Wood Floors Enjoy Huge Great Location
14 Your Dream Home Move In Condition Shopping Breakfast Bar
15 Priced to Sell Close to Schools Your Dream Home Build Your Dream

In addition to using some of these enticing words, PrimeLending suggests describing your home’s personality. Is it charming? Rustic? Cozy? Perfect for entertaining? Also, detail what makes your home unique for potential buyers, like: 

  • Custom cabinets
  • Hand-scraped wood floors
  • Plantation blinds
  • Solid wood doors
  • Energy-efficient appliances
  • Solar paneling
  • Office space/room
  • Oversized rooms
  • Media room
  • Bonus room
  • Oversized tub
  • Pool house
  • Giant lawn
  • Oversized patio
  • Outdoor entertaining area

Another persuasive tactic is to include the benefits of your neighborhood. Is it a well-established neighborhood with a supportive Homeowners Association (HOA)? Is it a new and flourishing neighborhood, perfect for young families? Consider keywords, like:

  • Highly sought neighborhood
  • Popular neighborhood
  • Established neighborhood
  • Quiet neighborhood
  • Exemplary schools
  • Walking-distance to parks and trails
  • Great shopping and restaurants
  • Great neighbors (because everyone wants great neighbors)

Words are powerful, and it doesn’t take many of them to perfectly describe the beauty and benefits of your home. When you create your home listing, remember to use some top buzzwords fit for your region, give your home a personality, and describe the neighborhood!

Join us next time for “Boost Your Home Listing, Part 2 – Excellent Photos.”

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