In Buying a Home, Home Loans

Digital Mortgage Process

Technology enables an abundance of transactions to happen online. From small tasks like putting dinner on the table or larger tasks like virtual house hunting, people live their lives online. One of the greatest testaments to how digitally dominated the world is knowing customers can take on homeownership from anywhere, even from the comfort of their couch.

PrimeLending takes tremendous pride in our earned reputation as industry pioneers and offering our customers cutting-edge solutions from the outset of their homeownership journey until the “SOLD” sign is placed on their new front yard. Our advanced digital mortgage process, designed to streamline the entire home buying experience, is powered by Loanplicity® and eClose.


Our dedication to providing a straightforward, modernized approach for our customers as they pursue homeownership was the genesis of Loanplicity®. This trust-worthy, award-wining application allows you to quickly apply online, prequalify* and track your progress. Reliability is at the heart of everything we do – that’s why we ensure a secure platform to sync relevant accounts, upload documents and pay fees.

In fact, PrimeLending received the prestigious MortgageSAT Best-in-Class Lender Award in the category of Online Tools in 2019. The award recognized PrimeLending for achieving top ratings in the area of ease of use, visual appeal and effective communication, and is presented only to mortgage companies in the country who “provide exemplary service to their borrowers throughout the year, resulting in a satisfaction score in the top ten percent of a given category.”

The relationship between borrower and their PrimeLending loan officer has never been more transparent thanks to Loanplicity® – you’re able to call, text or email any time!


The latest addition to our pioneering digital mortgage process, eClose, offers convenience and security throughout the entire home loan process. eClose delivers a swift experience every step of the way by allowing borrowers to review all documents and sign most documents on a smartphone, tablet or computer before the official closing. This streamlined approach means fewer delays and faster closings – plus, no more sore hands from providing countless signatures!

To become a homeowner the modern way, contact a PrimeLending loan officer today and start the conversation from anywhere in the world!

*A pre-qualification is not an approval of credit, and does not signify that underwriting requirements have been met.

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