In PrimeLending News

So, do you know Mo? He’s the buffalo featured in the PrimeLending logo. Just look up in the corner and you’ll see him. His full name is Momentum, and he’s been a big part of our culture almost from the beginning.

We admit, a buffalo may seem like an odd choice for a residential mortgage company. After all, when you think of a home, you don’t immediately think of a two-ton wooly beast. But maybe you should.

We thought we would take some time answering three common questions we’ve gotten over the years about Mo, our mascot, plus share some interesting facts about this majestic animal.

Why is he named Momentum, or Mo?

We picked a name that represents our strength, stability and promise for the future. Momentum, or Mo, embodies the spirit of humility, heart, hard work, respect and purpose found throughout PrimeLending. This enduring commitment to our customers and to each other is the foundation of our success and longevity.

Is there a real live Mo the Buffalo?

Yes. The real buffalo named Mo resides on a ranch just west of Fort Worth, Texas. Mo makes several appearances each year, most notably at the annual Fort Worth Stock Show and Rodeo where he poses for pictures with fans.

We also have a Mo costumed character who loves to show up at new branch openings, community events and other gatherings where there are lots of people to meet and greet. You can count on our Mo mascot to be quick with a hug and ready to jump into your selfie.

Why are buffalos an iconic symbol in America?

Buffalos are an important symbol of American strength and determination. Native Americans considered the buffalo sacred and relied on them for food, shelter, clothing and tools. They also modeled social behavior from observing buffalo, such as valuing both young and old, being physically active, respecting both the female and the male, healthy eating and using resources wisely. The Native Americans wouldn’t have survived without the buffalo.

Before 1800, up to 100 million buffalo roamed the Great Plains. By the 1870s, their populations had been decimated by westward expansion and over-hunting. An 1889 survey published by William Hornaday, who would go on to become the first director of the Bronx Zoo, showed that only approximately 1,000 buffalo remained in North America. In 1905, Hornaday, Theodore Roosevelt and others formed the American Bison Society and began to reintroduce the animals to North American, beginning with a herd of only 15 buffalo from the Bronx Zoo.

Today, approximately 500,000 buffalo live across North America. Though most are not pure wild bison having been cross-bred with cattle, they have proven to be a resilient and enduring part of the American landscape.

Here are some other interesting facts about the buffalo:

  • The average buffalo stands over 6 feet tall, is more than 10 feet long, and weighs up to 2,000 pounds!
  • A buffalo’s hump is composed of muscle, and allows the animal to use its head to plow through snow.
  • Buffalo can live up to 22 years in the wild and over 30 years in captivity.
  • Buffalo are surprisingly quick, can run up to 40 miles per hour, and have acute hearing and an excellent sense of smell.
  • Several American coins featured the buffalo, most famously on the reverse side of the “buffalo nickel” from 1913 to 1938.
  • In 2005, the United States Mint coined a nickel with a new depiction of the buffalo as part of its “Westward Journey” series.
  • Just this year, the American Bison, also known as the buffalo, was named America’s national mammal.
  • Kansas, Oklahoma, and Wyoming have adopted the animal as their official state mammal.
  • Many sports teams have chosen the bison as their mascot, including the NFL’s Buffalo Bills and the University of Colorado.

When you see Mo the Buffalo, we hope you will think of PrimeLending. Just as the buffalo has endured, becoming ingrained in the American culture, we work hard to have a profound and positive impact now and in the future on the lives of all we serve.

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